What I learnt from running a pharmacy focus group

Focus groups are an efficient way of gathering the views of several individuals simultaneously, uncovering important constructs that may not be tapped through individual interviews and supporting important lines of investigation, such as consumer behavior.  Furthermore, the literature also recommends further research about patient online communication using qualitative methods.

There is big advantage of running a pharmacy focus group is that stimulates thought exchange amongst participants, ensuring that nothing will be omitted.

The pharmacy focus group method is a useful and effective tool which determines collective opinions, values and faiths. While running a pharmacy focus group we can understand its main points. There are different ways to manage a group by question taking or answer seeking strategies regarding pharmacy.

Pharmacy focus groups are considered as a presentation platform where feasible, pharmacists can be allocated to one of two focus groups, schedule in the morning over a period of 3 weeks at a convenient venue. Focus group discussions are conducted whenever possible to generate discussion among the participants through group dynamics.  Those unable to participate in one of the focus groups were offered an at-work one-on-one interview.

While the data, as presented do not identify the source as an individual interview or focus group, combining these methods was perceived to add balance to the data. The focus groups included study participants from heterogeneous settings, both independent and chain community pharmacies; although there are advantages to homogeneous groups there are also benefits to carefully-managed heterogeneous groups and the richness of data that can be raised through interactions in the group.

 Experts describe the focus group method as a structured and planned group discussion designed in such a way as to gain a rational idea about a defined area of interest. The discussion should take place in pleasant surroundings.

Mixed groups of pharmacy owners and employees can foster idea stimulation through the inclusion of more diverse participants who possess varying experiences and perspectives.

 The main advantages of this method can be summarized in different ways the focus group is a quite inexpensive and fast method for collecting qualitative data. A properly set up group can stimulate thought exchange amongst participants, ensuring that nothing will be omitted.

Focus groups offer researchers a powerful investigative potential especially in the areas of Improving uptake of the AHMR health literacy research, and disease and medication management. The most open-ended questions and the group discussion format facilitated a detailed exploration of the patients' and caregiver's beliefs, views and behaviors, stimulated the exchange of ideas and assisted participants to refine their individual viewpoints by comparing them to other participants' ideas and perceptions.

 The most open-ended questions and the group discussion format facilitated a detailed method of the patients and caregiver beliefs, views and behaviors which stimulates the exchange of ideas and assisted participants to refine their individual viewpoints by comparing them to other participants’ ideas and perceptions.

The prime goal is achieved when many of the participants feel extremely thankful for the opportunity to talk about their medicines and be listened to by knowledgeable health professionals who genuinely care

The focus groups further provided a protecting place that gave participants a sense of trust and community, which made them feel comfortable in expressing their views. Learning with a practical point of view can make proficiency in a pharmacy background.

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