Description
Key Responsibilities Will Be As Such
A Global Pharmaceutical Organisation is currently on the lookout for aMulti Channel Marketing Managerbased in Singapore.
- Create, develop and implement long term digital and technological omni-channel vision and consumer strategy across brands based on understanding consumer insight and behaviours
- Define and drive focused interventions and capabilities to create efficiencies, drive customer engagement and improve customer centric approach to accelerate.
- Build digital capability to improve our brands and business' go-to market capabilities by championing innovative ways to propel growth through customer / consumer engagement, adopting a hands-on management approach and supporting cutting edge digital channels
The following listed requirements need to be met at a minimum level to be considered for the job:
- Significant and proven experience in Digital Marketing either in-house or from a consultancy background
- HARNESSING PLATFORM PARTNERSHIPS: Has experience partnering with a) digital platform suppliers like Google, Facebook, Instagram, Amazon, etc and b) partnering with engineers and or engineering companies on working on digital solutions.
- LEVERAGING DIGITAL and DATA TO DRIVE BUSINESS and BEHAVIOUR CHANGE: a) Has a proven track record on driving business and building brands through digital platforms and b) has experience driving consumer behaviour change through digital pathways.
- B2B and B2C - has experience on direct to consumer communication and business to business.