Category

Description

The Main Aspects Of This Role Include
Participate in the development of marketing objectives, strategies, and ensure their execution
Facilitate the development of specific strategic initiatives within the product portfolio, to protect, retain or grow the value of the portfolio
Develop tactical plans (with timelines) for these initiatives, and then lead implementation of such tactics
Through regular customer field visits and feedback from commercial teams, stay abreast of market dynamics and drivers; develop strategic relationships with KOLs
Assess potential demand for new products (existing assays or unmet market needs) and provide feedback to Global Marketing team
When required, assist with responses to tenders or RFPs, as related to products in the portfolio,
Manage the launch of new immunoassay products. This includes:
Understand assay background, clinical value, relevant performance requirements in ANZ market,

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