Category

Description

What Will Your Responsibilities Include
Work with global marketing to propose and build the region marketing strategy for the strategic products in highlighting the region specificities
Cascade the global marketing plan, set priorities in the execution, adapt it and lead its implementation within the countries in ensuring the consistency between the countries and region marketing objectives
Build, support and accompany the process of innovation in marketing. Bring ideas to the global marketing
Provide the consolidation and analysis of business and competitors intelligence. Study the potential market extensions and follow the evolution of the range, and incorporate the development schemes in the subsidiaries action plans. Support the countries to analyse their market and to build the marketing action plan
Oversee portfolio optimization. Feedback information concerning the Major Geographic Products or potential projects, which could become Strategic Products
Be involved in organising resources in line with objectives
Harmonise resources between Major Geographic Products and Strategic Products
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