Skills

Professional Competencies

Strategic organizational change management communications/public relations campaigns, (PR Web/VOCUS expert), thought leadership-influencer promotion

Digital marketing leader, new portals, website development, intranets, web project, content management, technical writing for proposals, (Drupal/WordPress/ SharePoint), Go-Animation and apps

Expert in web content development incorporating Google analytics, interactive features, videos

Daily strategic social media community management and reporting analytics on Hootsuite for LinkedIn, Facebook, Twitter, Instagram

Capture and edit video for executive web interviews on YouTube in Google Hangouts

Highly focused on customer engagement with content for improved lead generation, conversion and sales, rebranding

IT project management, launching new initiatives and products, analyzing successful strategies

Marketing strategies for projects, production and management of educational tools, how-to guides, consumables

Constant Contact e-newsletters, articles, blogs, branding email messaging for action and tracked results

Training using Adobe Captivate online training tools/CS 5 graphic designed

marketing products, photography for web

Qualifications Profile

Highly focused on understanding the interworkings of my organization, I am a passionate advocate, developing strategic international digital projects/portals, websites, intranets, marketing, communications and learning tools that influence consumer awareness and achieve success and growth — bringing power to my organization\'s websites, global public relations campaigns, special events, digital marketing and education strategy.

Key Achievements

oFirst communications, web and digital marketing leader in five organizations

executive global communications strategist leading CEO, COO, CIO communications goals and initiatives

managed large-scale web properties using Drupal, WordPress, SharePoint

developed 31 websites, launched two $3 million patient portals, a $3 million clinical portal, three $75,00 intranets and two $100,000 corporate websites

directed team and wrote innovative web content, enhanced website functionalities, initiated successful training programs with online learning tools

oLead as an international IT project and portals director, communications and social media strategist

initiated 75 successful global public relations campaigns (PR Web/VOCUS); developed media relationships

led as company spokesperson publicizing services and programs to internal/external audiences through broadcast, print and websites

directed first daily interaction on all social networking tools Facebook, Twitter, LinkedIn, YouTube, Instagram

developed 30 two-minute animated social media training tools covering Twitter, LinkedIn, Facebook

led thought-leadership and social influencer strategy for top level executives

oProved measurable results tracking global communications tools, websites (Google Analytics)

initiated 4 organization\'s first global digital communications (Constant Contact), provided analytics tracking

produced Captivate training products, global email systems messaging, social networking tracking (Hootsuite)

generated highly valued marketing analysis for leadership\'s evaluation of innovative communications strategy

oBroad and demonstrated talent in the meeting marketing and communications goals with profitability and value

through effective medical practice management, vital clinical training tools/manuals, building healthcare and pharmaceutical partnerships and complex marketing/communications strategies.

first global women\'s and children\'s empowerment executive for Joy of Children (Uganda) and Iko Poran (Brazil and India) led first global communications strategy, social media and website development

Professional Experience

Lead Change Communication, American Red Cross, Washington, DC, MARCH 2019 -present

Organizational Change Management communications leader driving the implementation of organizational effectiveness services and programs, with strong engagement, and effective change management. Supporting the Director of Organizational Effectiveness enabling Human Resource Business Partners (HRBPs) and client stakeholders to increase business performance and manage through organizational transformation.

Providing OD and Change Management support identifying and building capabilities, systems, and processes needed to deliver and sustain results in large scaled projects.

Identifying and executing activities to manage the people-side of change to realize successful outcomes with stakeholder analysis, new communication plans, using PROSCI change management.

Supporting employee engagement activities, survey implementation, survey administration, reporting, dashboard creation in Qualtrics survey platform.

First change communication plan incorporating strategic messaging for internal and external stakeholders for adoption of new ONE RED CROSS initiative and new FY2020 global campaign.

All communications to employees on new SharePoint team sites, daily enhancements and updated fresh content.

Developed fist change communications messaging, and training platform to enable adaption of changes.

Facilitating gatherings of stakeholders, global Town Halls, post meeting surveying for assessment of message success.

Lead Change Communication, Accenture, Washington, DC, NOV 2018-FEBRUARY 2019

Sole communications leader for large Change Project Team handling all stakeholder engagement. Liaison with client project leadership and change team, developing executive-level communications, first communications plan, marketing campaigns, technical SME interactions and conversion of information. Ensuring cohesive communication and change management across all work streams with change metrics data. Directing daily client, vendor-partner and team interaction– ensuring client satisfaction.

Planned, developed and executed comprehensive communication plans, activities, working with client to analyze as-is and to-be processes, Identified communication needs and impacted stakeholders, organizational impacts and design reorganization. Conducted change impact assessments, online and classroom training materials, including process demonstrations.

Supported Change Network activities, assisted with buy-in and communication of upcoming changes.

Created communication briefings for leadership and develop supporting documentation (e.g., talking points, 1-pagers, Vision decks) to assist with consistent communication.

All internal employee communication efforts enhancing adoption strategies, leveraged next-gen tools to effectively communicate with infographics, typography videos, video messaging.

Executed large townhall meetings, initiated advocate group, leadership video messages, all hands gatherings, chief meetings, focus groups.

Consulted, collaborated and supported development of external customer communications plans while incorporating first communications strategies. New marketing analytics, better communications processes for leadership reports cascaded across the organization.

Built and updated project intranet-site, SharePoint and monthly project newsletters delivered corporate wide, change management deliverables, stakeholder audience analysis, tracking for change management leadership.

Revolutionized client intranet and SharePoint site, added daily content and structure updates, key links maintenance

Media talking points, coaching/counseling senior leaders, keeping channel experts aware of business updates.

Senior IT Web Project and Portal Manager, COO Corporate Communications Strategist – Reporting to Deputy CIO

University of Maryland Medical System – Cheverly, MD – October 2015 -2018

Senior IT project, portal, web and change communications leader reporting to CIO responsible for the management, execution, launched and sole oversight of the hospital\'s new $100,000 corporate external website, new $50, 000 internal intranet, Patient and Physician Portals, Population Health website, lead hospital\'s first social media strategy. Technical writing interpreting medical data and information for winning grants, submitting proposals. Lead COO\'s Change communications strategy with acquisition by UMMS, first communications plan, directed change communications initiatives and tracked success.

Led launch of new, highly interactive and optimized $100,000 corporate website, met leadership\'s top goal.

Successfully managed and launched new corporate WordPress – UMMS.net- intranet site.

Sole ownership of all deliverables and daily management of $2 million Patient Portal product.

Started hospital\'s Meaningful Use strategy, improved user adoption 20% with patient –oriented strategies for Navigate Patient Portal.

Led new Population Health portal initiative getting patients to engage with hospital and track their health.

Launched first social media strategy incorporating HR retention goals improving job posting impressions by 55%.

Leader of $3 million Clinical Portal Project: primary point of contact managing product/vendor relationship from project initiation to product launch with high expectations for prompt turn-around of top quality product for clinicians. Tested from mock to dev with rigorous oversight. Developed:

Project plan and launch scope/marketing, communications plan, internal buy-in initiative for clinician user acceptance.

Budgeting for each integrated connection of Cerner, Athena, GE-Muse, PICIS, and Client Outlook.

Leading IT and clinical testing team\'s strategy and execution, one to one training for quick adoption.

For IT team successfully:

Initiated higher standards for team, adding accountability to team\'s goals, set new initiatives for IT\'s recognized success.

Collaborated with 30 member team managing new product launches, network upgrades, recommending best practices.

Joined first five member project management (PMO) team leading ongoing collaborative efforts to improve work processes and productivity for hospital\'s highest profitability.

Global Social Media Strategist- IBM Corporation – May 2015- October 2015 – Remote

Global social media strategist led and developed comprehensive social media strategy that increased social media presence, brand awareness, engagement and amplification for IBM executive leadership teams. Developed/nurtured the advocacy of Subject Matter Experts (SMEs), business leaders and analysts, initiated first animated training tools, opened new IBM University training platform. Technical interpretation of SME engineer\'s knowledge, enabling higher understanding of their information for public consumption.

Managed a spreadsheet of 1400 SMEs, reached leadership\'s goal of making SMEs across the world more socially active by telling compelling provocative Systems stories and rewarding them through a new leadership program \"Systems Social Transformers\" for top performers.

Launched and managed all elements of Systems Social Transformers including developing 16 animated 2- minute training products covering Facebook, Twitter and LinkedIn.

Created and launched their first training platform- Social Business University, bringing all employees to train on one site.

Created internal website community and intranets for SME interaction and engagement. Tracked SME leadership success and compliance.

Interviewed 10 SMEs and launched first new social engagement for engineers and developers with professional videos for IBM IT Uncensored Video Series, live on YouTube.

Provided social media training and ongoing coaching to key team members on how to grow their social eminence.

Worked remotely with global team, ensured top goals were exceeded using exceptional leadership capabilities and strong interpersonal skills.

National Corporate Communications and Population Health Specialist – Reporting to CEO

The Seamon Corporation — Washington, DC – October 2014 to May 2015

Managed communications for Seamon Corporation, developed healthcare technology solutions as technical leader for GOV.IT project, interviewing SMEs for proposals in broadening Seamon\'s acquisition of new fed gov clients, gaining ORIP, CMS. Communications outreach programs for federal agency clients. Led web, marketing content development and public relations for their new company- Population Health Links. Planned Walter Reed\'s Leadership Conferences, General\'s communication\'s strategy

Lead communications voice on multimillion-dollar HealthIT.gov contract partnering with federal health agencies, including the Office of the National Coordinator for Health Information Technology (ONC), Department of Health and Human Services, Centers for Medicare

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