Category

Description

• Maximises the brand potential at national level
• Executes Country Operating Plan
• Delivers branding campaign in line with international guidance

• Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
• Develops and implements Country Brand Plan in full congruence with International Brand Plan
• Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
• Develops LRP with Business Planner
• Proposes national sales target and achieves agreement with Business Unit Leader and Sales/District Managers
• Partners with international PM
• Translates/implements international brand campaign locally
• Analyses market research and develops POA
• Coordinates competitive intelligence and drives competitive action plans
• Partners with the Medical Affairs Manager to optimise the brand performance (goals of clinical trials, KOL development, etc.)
• Agrees with other PM in Franchise Team on joint projects
• Recruits and manages external vendors
• Identifies business opportunities and develops business cases

• Academic education or experience from similar positions
• Minimum 4 years of experience in industry
• 1 to 3 years as a Pharmaceutical Sales Representative
• Minimum 2 years of experience as a Product Manager
• Fluency in English, both oral and written communications
• Financial and budgeting skills and experience
• Computer skills (MS Office programs)

• Minimum 2 years in a sizable pharmaceutical company
• Documented experience in Franchise area

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