Description
Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
Develops and implements Country Brand Plan in full congruence with International Brand Plan
Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
Develops Long Range Plan with Business Planner
Proposes national sales target and achieves agreement with Business Unit Leader and Sales/District Managers
Partners with international PM
Analyses market research and develops POA
Coordinates competitive intelligence and drives competitive action plans
Partners with the Medical Affairs Manager to optimize the brand performance (goals of clinical trials, KOL development, etc.)
Agrees with other PM in Franchise Team on joint projects
Recruits and manages external vendors
Identifies business opportunities and develops business cases
Qualifications
The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.
Minimum Requirements
Ability to innovate and impress
5 to 8 years of experience in industry
2 years of experience as a Product Manager
Fluency in English, both oral and written communications
Financial And Budgeting Skills And Experience
Documented track record of product launch
Computer skills (MS Office programs)
Tenure at last two jobs for at least 2 years each
Preferred Requirements
4 years in big pharmaceutical companies
Documented experience in Franchise area (Bone& Nephrology)
Documented success in maintaining market leadership position
Academic education related to the posted job
Competencies
Applies project management skills
Applies advanced analytical skills
Demonstrates strong industry knowledge and commercial attitude
Examines and understands issues from multiple perspectives or points of view, readily sees inter-relationships and cause and effect relationships; takes a systematic approach to successfully resolving all issues
Demonstrates networking capabilities
Applies advanced communication and presentation skills
Serves as a role model and resource to others in promoting open, honest and cooperative relationships throughout the organization
Displays strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
Takes initiative and acts pro-actively, enthusiastically and creatively
Demonstrates open-mindedness and helicopter view capabilities
Communicates effectively at all levels both internally and externally, and (inter-) nationally
Serves as a role model for Amgen Values
Accountabilities to Business Unit Director
Maximizes the brand potential at national level
Executes Country Operating Plan
Delivers branding campaign in line with international guidance