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Main responsibilities:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence across all digital channels
Report on performance of all campaigns, and assess against goals (ROI and KPIs)
Optimize spend and performance based on identifying trends and insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Enhance end-to-end user experience across channels and customer touch points
Optimize conversion points and user funnels
Evaluate emerging technologies and recommend adoption where appropriate
What we are looking for:
Proven 5 years working experience in digital marketing