Category

Description

ssential Functions

• Successful commercialization of Obeticholic Acid (OCA) for the treatment of liver diseases by representing, providing input and influencing the commercial organization.
• Implement a pre-launch and launch plan in NASH and drive ongoing PBC strategy to ensure and deliver commercial success in Germany
• Providing strategic and tactical input to the branding-, positioning and marketing activities of OCA, furthermore translating these activities into a local campaign.
• Accountability for marketing plans in cooperation with the local and international marketing team and customization for the local needs.
• Analyze the market situation, trends and dynamics, competitors, new entries and deriving actions from it, including product pricing strategies on an account- / national level and pre- / post-launch activities.
• Follow the KPIs through dashboards and analyze deviations, suggesting corrective actions.
• Ability to develop cross-functional synergies within the organization (marketing, medical, market access, etc.).
• Input to commercial operations activities according to highest standards of compliance with principles of good corporate governance, professional and ethical behavior and safety standards, national and international legal requirements and regulations.
• Build and maintain customer contacts with prescribers and other relevant stakeholders for our product.
• Develop innovative solutions in our customer approach to accelerate the appropriate use of OCA and making it available for patients.
• Provide strategic input to the product life cycles of marketed- and pipeline products resp. label extensions.
• Planning of promotional- and support for medical activities at regional and national scientific meetings and congresses. Produce promotional materials and support of Field Force organization.
• Travel can be

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