Category

Description

Role Responsibilities

Responsible for meeting product sales and market share objectives - 40%

• Participates in the setting of annual sales targets and ongoing forecasts
• Ensures achievement of sales and profitability targets
• Manage their promotional budget to maximum effect, in order to deliver top and bottom-line objectives
• Work with the local teams to ensure that their promotional budget is optimized to the best commercial impact
• Assures phasing splits of budget and adjusted forecasts monitored and met

Contribute to the development of Marketing plans and strategies for the International markets in conjunction with the Marketing Director and the local teams - 25%

• Propose Marketing Plans and strategies for the International region for current portfolio and new launches (products/indications)
• Ensure national Sales and Marketing teams receive timely and adequate promotion materials, product information, competitor intelligence information and all other necessary materials to support sales performance and new product launches.
• Anticipate and counter competitor strategy at the EM level
• Ensure pre-marketing and market launch preparations are completed for new product introduction
• Coordinates review and approval of campaigns for the International markets before printing and ensures that LivaNova and local laws and regulations are followed
• Liaise with global marketing and cross-functional functions for the plans development and execution

Supervise and Supports execution of marketing plans in the countries to ensure performance critical success factors are delivered in the field - 25%

• Acts as marketing liaison between the International marketing and local markets to ensure alignment between local needs/projects and regional projects.
• Ensure clear communication of local projects during team meetings and regular follow ups
• Oversee the implementation and execution of local tactical plans in conjunction with the local teams and follow up on implementation.
• Support the adaptation of the tactics and materials to address local needs and ensure compliance with local regulations
• Track implementation success, measure ROI and report back
• Seek feedback on effectiveness of the International Markets campaign and amend as appropriate
• Monitor and anticipate competitor activity
• Gather continuous feedback from the markets and maintain monthly KPIs reporting
• Work with International team to ensure pre-marketing and launch tactics are optimally performed for any new products

In-Market Time 10%

• Hold regular meetings with MMs in the region and spend time in the field to:
• Guide implementation of International Plans
• Track performance of product uptake
• Understand market dynamics/competitive landscape in order to inform development of International Plans and International Launches.

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