Category

Description

• Define the strategy and set strategic imperatives for the brands
• Ensure KPIs for the marketing team performance are set and the platforms for measurement are developed
• Build and effectively use customer insight for the development of the marketing strategy
• Effective management control of marketing OPEX
• Gain approval for and effectively implement strategic and operational plans with appropriate budgets
• Develop key message across numerous platforms for the brands and ensure they are effectively communicated to customers through scientific and commercial channels
• Support the sales force by developing high quality, customer focused communication materials which align with the brand strategy
• Monitor brand performance through a variety of qualitative and quantitative data sources and take appropriate action
• Support market access activities as appropriate as part of cross-functional teams
• Play a key role in the Vifor Pharma UK management team
• Forecast sales and recommend Latest Estimates during the financial planning cycle
• Manage forecasting for supply chain through an 18 month rolling forecast
• Build external relationships with partners and customers
• Build and maintain a high level of disease knowledge and credibility with physicians
• Build effective and influential relationships with relevant HQ staff
• Manage promotional activity within the appropriate Code of Practice
• Leadership of the marketing team ensuring proactive management and development of team members

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