Category

Description

Job Responsibilities

• Creation and implementation of multi-channel campaigns in Adobe Campaign for target groups GPs, cardiologists and diabetologists including selection of micro /segments, A /B testing and input for creating a playbook.
• Special analyses, evaluations and derivation of learnings from Adobe Campaign multi-channel campaigns.
• Responsible for the improvement of conversion and click rates for new campaigns as well as existing online registrations.
• Reactivation campaigns of inactive subscribers and retargeting measures.
• Technical interface management between Adobe tools and Veeva CRM, as well as the development of closed loop marketing activities and their integration into IT landscape.
• Technical opt-in / opt-out process optimization regarding newsletter subscriptions (eg development of "cross-brand" subscriptions such as the literature service).
• Advice on digital transformation in marketing and sales regarding multi-channel campaigns based on his professional expertise in u.a. Adobe Campaign.
• Opt-in/opt-out process optimization regarding newsletter subscriptions.
• Support for Digital Transformation in Marketing Sales regarding multi-channel campaigns via Adobe Campaign.

Requirements

• Fluent in German
• Prior experience with Adobe
• Prior experience in digital marketing

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