Advancing the strategic process for campaigns and launches and achieve marketing objectives through efficient and effective planning, execution and measurement of compelling marketing communications
Concept and message development and handoff to creative execution
Implementing solutions that align with Gore brand, creative and quality guidelines
Collaborating with Strategic Marketing and other Marcom Strategists to complete fiscal year planning, forecasting and budgeting
Influencing development of channel communication plan that align with marketing trends and improve the customer experience across regional and global channels