Category

Description

Job Responsibilities

• Managing CRM product launches to reflect marketing plan, strategies and tactics (price, positioning, promotion, education etc.).
• Working with the Global Marketing counterparts to implement marketing strategies and tactics and specific materials to support local Asia Pacific markets.
• Upholding highest margin and profitability standards, providing strategic decision support in designing, supporting, and assessing go-to-market strategies.
• Working in partnership with the other CRM Marketing Manager, country sales, and marketing leadership.
• Actively observing, researching, and reviewing market segments, customer requirements, and competitor dynamics.
• Aggregating and synthesising field input to support marketing and sales strategy development.
• Identifying business growth opportunities and unmet customer requirements and providing vision and focus to move ideas to the marketplace.
• Working with regional operations teams to provide input on forecasts to enable future strategic product launches, phase in/out plans.
• Participating in physician review panels to provide effective customer feedback on product plans and marketing strategies.
  
  

Skills And Requirements

• A university degree in a relevant subject.
• Strong understanding of the CRM business, Asia-Pacific experience an advantage.
• Experience in working in cross functional teams, collaboratively, with sales, R

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