Description
Summary Of Key Responsibilities
Marketing:
- Creation and implementation of local marketing projects in alignment with the CL, Medical, Legal and Regulatory within the specified timeframes
- Customization, translation and implementation of global and regional marketing/promotional campaigns in cooperation with Regional Marketing, Legal, Regulatory and Medical
- Support of Commercial Lead TTR in developing and executing national operative marketing plans on an annual basis to meet the strategic goals
- Ongoing management of marketing budget / IP on a monthly and annual basis
- Contribute to setting KPIs for Specific German marketing activities and ensure ongoing monitoring of agreed KPIs to allow for optimized outcomes
- Develop and/or adapt content for public/patients disease education material in collaboration with medical affairs, oversee the production
- Presentation of marketing activities and campaigns as required at German KAM cycle meetings
Congresses / Events:
- Management and support of German congress and local educational events in collaboration with local and CEMEA event coordinators and external agencies/vendors
- Support of KAM team for regional activities and promotional support
Market research / Analytics:
- Set-up and implementation of local primary market research projects as needed in alignment with the CL and regional market insights team
- Other
- Ensure close teamwork between sales, marketing, medical, legal and regulatory on national and international level with close support of the Commercial Lead TTR
- Ensure that all company marketing activities and materials conform to current legal and compliance requirements and Alnylam