Interim Brand Manager, Germany

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Irfa******

  • Germany 
  • Last Update: 21.06.2019 at 12:00

Job Type
Full Time
Start
ASAP
Duration
6 Month +
Place
Munich, DE
Country
Germany

Category


Sales and Marketing

Description


Position Summary

At Intercept, our mission is to build a healthier tomorrow for patients with progressive non-viral liver diseases.

Intercepts lead product, Obeticholic Acid (OCA), is a potent first-in-class farnesoid X receptor (FXR) agonist. OCA, marketed under the brand name "Ocaliva," is approved in the U.S., EU and Canada for use in primary biliary cholangitis (PBC), a rare autoimmune liver disease. OCA is also being investigated as a treatment for nonalcoholic steatohepatitis (NASH) and primary sclerosing cholangitis (PSC).

In February 2019, Intercept reported positive topline results from the Phase 3 REGENERATE study of OCA in patients with liver fibrosis due to NASH. REGENERATE is the first and largest Phase 3 study in NASH - a chronic disease that threatens the lives of millions of people in the U.S. alone. By 2020, NASH is expected to overtake hepatitis C as the leading cause of liver transplants in the U.S. Currently, there are no available treatments for NASH, and Intercept is among the leading companies focused on the disease.

Based on the positive results from REGENERATE, Intercept intends to file for regulatory approval in the U.S. and EU in the second half of this year. This is an exciting time for Intercept, as the organization prepares for a potential approval and launch in NASH. As part of this effort, Intercept is beginning to build a new commercial organization, and this opportunity as Interim Brand Manager, Germany will play a pivotal role in preparing the company for the successful launch of OCAs second indication.

Based in our German affiliate headquarters in Munich, the Interim Brand Manager is responsible for creating, managing and implementing interdisciplinary tasks in the medico-marketing-sales (commercial) organization. The successful candidate will be working closely with other functions within German organization as well as the EU headquarters in London. Provision of strategic- and tactical input will require a high scientific expertise as well as excellent knowledge of the local market. Subsequently implementing brand strategies and tactics in the local market is one of the main tasks. The successful candidate is capable of working in an international and multicultural environment to help drive the success of the company. He or she should be positive thinking, energetic, confident, diplomatic, independent and entrepreneurial with good IT-knowledge. The detailed key accountabilities, the candidate profile and required experience is set out in the following brief.

The Brand Manager will report to the Director Marketing, Germany.

Essential Functions

  • Successful commercialization of Obeticholic Acid (OCA) for the treatment of liver diseases by representing, providing input and influencing the commercial organization.
  • Implement a pre-launch and launch plan in NASH and drive ongoing PBC strategy to ensure and deliver commercial success in Germany
  • Providing strategic and tactical input to the branding-, positioning and marketing activities of OCA, furthermore translating these activities into a local campaign.
  • Accountability for marketing plans in cooperation with the local and international marketing team and customization for the local needs.
  • Analyze the market situation, trends and dynamics, competitors, new entries and deriving actions from it, including product pricing strategies on an account- / national level and pre- / post-launch activities.
  • Follow the KPIs through dashboards and analyze deviations, suggesting corrective actions.
  • Ability to develop cross-functional synergies within the organization (marketing, medical, market access, etc.).
  • Input to commercial operations activities according to highest standards of compliance with principles of good corporate governance, professional and ethical behavior and safety standards, national and international legal requirements and regulations.
  • Build and maintain customer contacts with prescribers and other relevant stakeholders for our product.
  • Develop innovative solutions in our customer approach to accelerate the appropriate use of OCA and making it available for patients.
  • Provide strategic input to the product life cycles of marketed- and pipeline products resp. label extensions.
  • Planning of promotional- and support for medical activities at regional and national scientific meetings and congresses. Produce promotional materials and support of Field Force organization.
  • Travel can be

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