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Key Responsibilities and Accountabilities
Support the strategic and operational leaderhip of Becel/ProActiv
Support the creation of a growth roadmap, develop and refine the product portfolio and support the roll-out of a data management platform
Plan and monitor launches, relaunches and plan national promotion based on in-depth trend / market / consumer analysis
Drive data driven marketing campaigns and design and plan KPI optimized marketing activities in search, digital, social and email, incl. consumer engaging journey
Work closely in cross-functional global teams
Responsibility for sales forecasting and overall budget
Report to the marketing manager Becel/ProActiv