Brand Manager, Germany

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Irfa******

  • Germany 
  • Last Update: 19.06.2019 at 12:00

Job Type
Full Time
Start
ASAP
Duration
6 Month +
Place
Munich, DE
Country
Germany

Category


Sales and Marketing

Description


Summary Of Key Responsibilities

Marketing:

  • Creation and implementation of local marketing projects in alignment with the CL, Medical, Legal and Regulatory within the specified timeframes
  • Customization, translation and implementation of global and regional marketing/promotional campaigns in cooperation with Regional Marketing, Legal, Regulatory and Medical
  • Support of Commercial Lead TTR in developing and executing national operative marketing plans on an annual basis to meet the strategic goals
  • Ongoing management of marketing budget / IP on a monthly and annual basis
  • Contribute to setting KPIs for Specific German marketing activities and ensure ongoing monitoring of agreed KPIs to allow for optimized outcomes
  • Develop and/or adapt content for public/patients disease education material in collaboration with medical affairs, oversee the production
  • Presentation of marketing activities and campaigns as required at German KAM cycle meetings

Congresses / Events:

  • Management and support of German congress and local educational events in collaboration with local and CEMEA event coordinators and external agencies/vendors
  • Support of KAM team for regional activities and promotional support

Market research / Analytics:

  • Set-up and implementation of local primary market research projects as needed in alignment with the CL and regional market insights team

  • Other
    • Ensure close teamwork between sales, marketing, medical, legal and regulatory on national and international level with close support of the Commercial Lead TTR
    • Ensure that all company marketing activities and materials conform to current legal and compliance requirements and Alnylam

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