Category

Description

The Brand Manager will report to the Director Marketing, Germany.

Essential Functions

• Successful commercialization of Obeticholic Acid (OCA) for the treatment of liver diseases by representing, providing input and influencing the commercial organization.
• Implement a pre-launch and launch plan in NASH and drive ongoing PBC strategy to ensure and deliver commercial success in Germany
• Providing strategic and tactical input to the branding-, positioning and marketing activities of OCA, furthermore translating these activities into a local campaign.
• Accountability for marketing plans in cooperation with the local and international marketing team and customization for the local needs.
• Analyze the market situation, trends and dynamics, competitors, new entries and deriving actions from it, including product pricing strategies on an account- / national level and pre- / post-launch activities.
• Follow the KPIs through dashboards and analyze deviations, suggesting corrective actions.
• Ability to develop cross-functional synergies within the organization (marketing, medical, market access, etc.).

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