Category

Description

Secondary research

Tracking and evaluating patient / physician-directed online marketing initiatives / digital assets from pharma across a number of disease areas e.g. branded and unbranded websites, mobile apps, social media

Using third party data sources to track and analyse performance of these digital assets

Conducting desk research to provide context and insight on the digital landscape for clients across diseases

Attending relevant digital conferences to provide additional insight and updates for clients, as well as build

Building awareness / expertise of the digital healthcare space to understand key trends e.g. wearables, mobile apps

Digital intelligence online product

Ensure that the digital intelligence online product is updated regularly with disease-specific and broader digital themed briefings and comment wires

Answer client questions about the database

Syndicated analysis

Producing accurate, insightful and actionable digital landscape reports and briefings across various disease areas for clients as part of our syndicated service

Customized projects

Delivering customized or consulting digital projects for clients

Client services

Supporting the sales team in promoting our digital intelligence online product, and assisting with client training

Building and maintaining relationships with pharma clients

Delivering presentations of key research findings to clients

Qualifications

A university graduate in a science or business-related subject

A post-graduate qualification (e.g. MBA or PhD) would be desirable, though not essential

Experience of providing business analysis or consulting services for the healthcare or pharmaceutical industries would be beneficial

Skills and Knowledge

An active interest in and knowledge of digital healthcare and pharmaceutical industries

Ability to work independently to deliver research and analysis projects to challenging timescales

Ability to compile and assimilate large amounts of research and data in a short time

Strong business writing skills

Confident, articulate communication and presentation skills

Advanced MS Excel, Word and PowerPoint skills

Awareness of various digital marketing techniques would be beneficial

Job Details
Seniority Level
Associate

Industry
Market Research Information Technology and Services Hospital

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