Category

Description

Principal Responsibilities

In close collaboration with Medical, Sales, Commercial Operation, Regulatory and other cross-functional partners develop country strategic and tactical plans to deliver the country objectives maintaining global consistency, in compliance with the Company and country requirements

In collaboration with Commercial Operation, analyze local market and identify commercial opportunities

Allocate resources to tactics, ensure clear prioritization of programs and manage the budget

In partnership with commercial operation, sales and medical, identify and develop strategies and tactics for key accounts, implementing a track system accordingly

In partnership with Sales teams drive innovative programs that lead to business results

Identify physician target groups and define segmentation in alignment with global/regional strategies

Communicate local market insight on opportunities and challenges back to the Global Team

Share and implement best practices within the Marketing Team

Develop appropriate local marketing materials and innovative tools aligned with the global and local strategy, manage advertising and other support agencies in implementing a consistent communication

Drive engagement with key Opinion Leaders and other stakeholders

Qualifications

6 years marketing experience in a pharmaceutical environment
Strong scientific orientation and background
Experience in hospital product launches
Experience in hematology and/or nephrology is a plus
Fluent in local language and English, both written and spoken
Highly learning agility
Strong communication skills

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