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Irfa******
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United Kingdom
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Last Update: 30.05.2019 at 12:00
Job Type
Full Time
Start
May , 2019
Duration
6 Month
Place
England
Country
United Kingdom
Category
Sales and Marketing
Description
Position SummaryReporting into the Director of Product Marketing, you will create and implement new business and retention strategies for our leading suite of B2B pharma intelligence solutions. You will act as the voice of the customer, developing persona-based campaigns that address all stages in the customer decision journey.Working in close collaboration with the Marketing Communications, you will be responsible for the ideation and development new business and retention marketing programs. You will work with internal and external subject matter experts to develop content to support all stages of the customer journey, spotlight our industry-leading thought leadership, and illustrate our competitive differentiation.Following the Pragmatic Marketing Framework, you will be responsible for a range of deliverables including market research, go-to-market plans, product positioning, new business and retention campaigns, and sales enablement tools. You will lead, influence, and partner closely with product and content managers, sales colleagues, and client services to drive collaboration and ensure alignment across our cross-functional team.The ideal candidate will:Take a data-driven approach to strategic planning and tactical execution, encouraging evidence-based improvements to strategies and processes.Champion innovation through a test-learn-change approach.Lead by example, through creative problem solving and proactively proposing new approaches to better meet both customer and internal stakeholder needs.Drive collaboration and communication across the organization by regularly sharing information, best practices, objectives, and expectations.Experience and skills:Experience implementing marketing strategies that have provided insight and understanding of customers, competitors, value propositions, and pricing, utilizing all aspects of the promotional mix across all marketing media.Experience in developing lead generation, account-based marketing, product launch, and market awareness strategies.Experience conducting market research to gain a deep understanding of prospects, customers, and competitors.Strong customer focus – able to identify different customer/market segments, various buyer types, and develop marketing programs that address their specific needs.Data-driven, with strong analytical skills, able to provide complex data analysis and draw conclusions based on the analysis which inform marketing strategies and tactics.Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results, constantly seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers.Highly process-driven with excellent prioritization and attention to detail, demonstrating a drive to improve internal processes whenever possible.Excellent communication, presentation, and public speaking skills.