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Irfa******
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Colombia
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Last Update: 10.01.2019 at 12:00
Job Type
Full Time
Start
Jan , 2019
Duration
6 Month
Place
Bogotá, CO
Country
Colombia
Category
Sales and Marketing
Description
This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these areManage the short to long term (1-3 years) product strategy to sustain the brands growth by understanding the market dynamic.Customer experience transformation in LOC BrandsManage marketing team,Interaction and team work with sales force, access, medical, commercial and other strategic areas.Implement customer engagement strategies with the marketing teamAlign to a customer segment and leverage service-oriented mindset to deliver an exceptional customer experience plan.Meet customer expectations at highest level within GSK standards and valuesIntegrate different brand activity plans within a promotional grid with portfolio managers for specific customer groups/segments.Execute global integrated campaigns in line with specific customer segment needs.Collect customer insight, analyze secondary and primary data and derive business intelligence to feed regional and global teams for better experience.Ensure brand resource allocation across different customer groups.Manage communication across customer groups to ensure adequate touch points at right frequency.Orchestrate all activities that has been implemented at customer level to ensure end to end brand management.In collaboration with access and medical teams develop clear differentiated brand access strategy and value proposition.Ensure achievement of sales and profitability targets for the brands and/or portfolios with proper budget management.Why You?We are looking for professionals with these characteristics to achieve our goalsGraduated in business related education with area of specialization in Marketing.Minimum 5-10 years of experience in marketing/sales.Experience leading marketing teamsFluent in EnglishExpert in strategic marketing competenciesProficient in analytics and performance managementHigh level of influenceHowever, if you have the following, it would be a plusPost-graduation in marketing related areas.Experience in Marketing in Consumer products and/or OTC products in Consumer healthcare.