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Irfa******
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United Kingdom
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Last Update: 22.03.2019 at 12:00
Job Type
Full Time
Start
ASAP
Duration
8 Month +
Place
Calthorpe Road, Birmingham
Country
United Kingdom
Category
Regulatory, Quality and Clinical
Description
Principal Duties and Responsibilities. • Establish the Insight & Analytics function • Develop and communicate actionable insights that effectively shape strategy and tactics based on a combination of primary research and secondary data from internal and external sources • Support Product Management and Commercial Marketing teams with analysis and critical thinking in making strategic decisions, providing forecasts, developing promotional campaigns and business cases • Develop, deliver and execute market research and insight plans that support the business • Lead primary market research design and execution with minimal supervision • Build insightful reports that highlight the actionable insights combined with business implications/strategic & tactical options • Provide results and analysis for digital marketing campaigns • Serve as an expert in digital analytics Knowledge and Skills Essential: · Marketing or Business degree or MBA · Typically 6-8 years of relevant experience in biotechnology / life science / pharmaceutical industry · Minimum 3-5 years of market research and digital analytics · Strong working knowledge of statistical analysis and research methodologies · Experience of email and database analytics · Experience of applying research techniques to inform strategy · Experience of pulling together insights from a variety of sources to contribute to business decisions · Excellent analytical skills and experience with common statistical techniques · Deep understanding of standard primary market research tools and techniques · Strong ability to manipulate, analyze and visualize data in Excel and create dashboards. · Required to travel internationally including some evenings & weekends · Full UK driving license Desirable: · Medical or scientific qualification · Experience of marketing in other regulated markets · Experience of international markets and marketing across subsidiary organisations · Other languages · Experience with other visualization/business intelligence platforms. · Exposure to Adobe and/or Google marketing clouds · Understanding of how technology is changing marketing and the diagnostic & therapeutic markets