Category

Description

• With the largest OTC healthcare company in the UK with brands like Nurofen, Gaviscon and Scholl.
• For the most successful market innovator in the sector – with 40% of sales over three years coming from new products
• On No 1 or No 2 brands in all our primary markets
• For one of the UK’s largest TV Advertisers

• You have a passion for achievement and healthcare marketing; are naturally inquisitive, have strong influencing and leadership skills, integrity and drive with a desire to make things happen.
• You want responsibility and accountability; and the opportunity to successfully drive the professional relations category forward.
• You want to be known for providing professional relations expertise; and making a positive difference to RB’s growing Healthcare category.

• Develop and execution professional relations plans across selected healthcare brands in the RB portfolio, acting as healthcare liaison responsible for identifying and developing strategic relationships and partnerships with KOLs, professional bodies and relevant organisations.
• Attend key healthcare meetings and conferences and manage events where KOLs participate on RB’s behalf such as symposia and advisory board meetings.
• Work collaboratively with the brand marketing teams in the development of healthcare professional marketing strategy and plans.
• Deliver appropriate marketing tools and materials to drive growth in selected healthcare products and work closely with field sales to support the execution of professional relations plans.
• Effectively manage the professional relations budget to deliver the professional relations plan.
• Liaise with global category teams to ensure alignment with global professional relations strategy
• Monitor relevant legislation, medical issues, trends and guidelines in the UK and identify and manage risks and opportunities.
• Develop necessary Standard Operating Processes for professional relations within RB, working with relevant stakeholders.

• Sound experience and knowledge of the UK healthcare industry and NHS, ideally having worked previously with practicing Health Care Professionals.
• Ability to build good internal and external working relationships and challenge constructively and confidently with demonstrable professional or external relations experience gained ideally in healthcare and/or pharmaceutical markets as well as previous experience of KOL development and management preferably within the Primary Care sector.
• Ability to think strategically to identify synergies between groups of individuals and organisations.
• Strong conceptual and analytical skills with ability to develop strategies, tactics and measurable implementation in line with opportunities and changes within the market
• Knowledge of relevant healthcare practices, codes of conduct, policies and how these impact marketing plans
• Insightful, with the ability to consolidate complex information, interpret & construct straightforward plans and work on complex projects with a good understanding of scientific medical terminology.

• Ambitious and keen to take personal responsibility for the role in an organisation that provides a high level of autonomy, independent working and individual responsibility.
• Objective led with the ability to challenge the status quo and propose change or improvement to meet targets.
• Tenacious and resilient, driven to achieve even when faced with obstacles
• Leadership and interpersonal skills capable of building strong working relationships and influencing external stakeholders, academics, healthcare professionals and internal teams
• Strong commercial understanding of business issues/opportunities balanced with a deep understanding of the NHS and changing healthcare environment

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