Category

Description

Specific responsibilities include:

Lead development of annual strategic and monthly operational brand planning in-country, taking into account in-depth understanding of customer and patient needs, the market environment (including competitive intelligence), resource availability and strategy and planning standards;
Lead development, execution, refining of marketing plans to meet sales and share results, optimizin available resources;
Actively analyse key competitor's performance and market place and identify key measures to assess plan performance at the market, segment, and customer levels, taking into account key drivers of customer and consumer behaviour;
Establish and maintain strong working relationaships with key customers and top opition leaders. Identify and lead execution of key opinion leaders development program, in support of in-country brand planning;
Ensure cross functional work with strategy and planning Brand team, Sales Y Commercial, Medical Affairs department, Purchasing and Finance departments, key opinion leaders;
Lead pre-launch and launch activities on a new product;
Actively take part in developing and implementing the Portfolio Selling concept.

Qualifications, Skills

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